persuasion

1600 words, 8 minutes. You’ve suffered a breach. Your security was circumvented. Data was lost and the public, shareholders, media, and perhaps regulator must soon be informed. A chain of events has begun. What you do next will determine in large part where that chain leads. In this post I’m going to talk about a tactic I’ve seen used to successfully re-frame a bad situation and nudge the narrative in your favour. »